SHIFTING GEARS
Navigating Through Change
A digital toolbox filled with the tips, tools, & resources to help manage your automotive business during a time of hardship
As a business owner, you're likely looking for ways to survive the wave that has most consumers changing their purchasing behaviors.
Specifically, there has been a massive shift to interacting digitally with local businesses and a rise in No Touch Retail.
This toolbox was designed to help you find innovative ways to quickly adapt to the new expectations of your customers.
GET MORE FROM YOUR NET DRIVEN WEBSITE & SOCIAL MEDIA
In response to the ‘No Touch Retail’ movement spurred by the COVID-19 crisis, we’ve compiled a list of innovative ways you can utilize your website and social media to quickly and efficiently adapt to new customer expectations.
Add A Banner
Your homepage may be your highest trafficked page but it isn't always the first page your visitors land on nor is it the only page they visit. The Banner Feature on your Net Driven website ensures your customers know your hours of operation and related details.
Maximize Lead Manager
Utilize the Lead Manager portion of your Net Driven website to identify customers you haven't seen in a while or past quotes that did not convert. Reach out to these customers and encourage them to schedule service appointments.
Offer Online Specials
The Coupon & Promotions component of your Net Driven website makes it easy to post specials and promotions online. With so many people working from home and traveling less, offering online specials can be an effective way to supplement a decline in business.
Highlight Financing Options
It's easy to add a Finance Page to your website that provides your customers with financial options for their tire and/or service purchases.
Utilize Custom Pages
Using Custom Pages on your website enables you to give your customers the information they are actively searching for online. You can feature anything from pick-up and drop-off services to your business's sanitation approach.
Add a Drop-Off Form
A Drop-Off Form allows your customers to check-in prior to their appointment and is a crucial piece of a solid 'No Touch Retail' strategy. Customers will appreciate getting their car serviced while also practicing social distancing.
Start Blogging
The Blog section of your website is the perfect place to share COVID-19 related updates. Detail the safety measures you have implemented or share car maintenance tips. Manage your blog in-house, or send updates to your Account Manager.
Get Social & Stay Connected
Staying active on your social media ensures you will stay present in customers' newsfeed. You can stay connected while social distancing by offering chat options via Facebook Messenger or other instant messaging platforms.
OPTIONAL FEATURES TO TAKE YOUR WEBSITE & SOCIAL MEDIA TO THE NEXT LEVEL
Tire Pricing
Give consumers what they want – the ability to see the total out of pocket cost for a set of new tires. Adding Tire Pricing to your website saves you the time spent looking up prices and communicating with customers. It also allows you to service the more tech-focused consumer who refuses to call or email for a quote.
Full Slate Scheduling
Balance your workload and staffing needs by adding Full Slate Scheduling to your Net Driven website. This robust scheduling solution integrates with your website enabling you to send appointment reminders by email and text message ensuring you’re notified when customers’ plans change. Engage with recent customers by obtaining feedback or sending service reminders.
Social Media Master Tech
If social media isn't a part of your marketing strategy, you are missing an entire segment of customers. Adding Social Media Master Tech to your marketing arsenal, enables you to expand your reach while staying connected to your current and potential customers when it matters the most.
eCommerce
No need to handle credit cards or cash to collect payments. With eCommerce for tires, your customers can pay for their tires and schedule their installation 100% online. This is the ultimate time-saver, cutting the typical customer interaction time into a fraction of a normal walk-in or phone sale.
Pay-Per-Click (PPC)
PPC Advertising is the fastest way to drive instant traffic to your website. Our digital marketing experts can craft a TurboClick campaign to help you reach local customers already searching for the products and services you currently offer. Tailor an advertising campaign to highlight modified service hours, drop-off options, as well as available financing options.
AUTOMOTIVE DIGITAL MARKETING EXPERTS
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WE ARE ALL IN THIS TOGETHER
While this rapidly evolving situation is new territory for all of us, you can continue to learn on us for support. We're with you every step of the way.
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